Who We Are
Who we are?
We are the experts in viral transformation at scale.
We are ReThink & Lead
We are the experts in viral transformation at scale. We enable you to act and thrive in a complex and uncertain world by adopting a new mindset and new behaviors.
Founded by Paule Boffa-Comby in 2005, ReThink & Lead has dedicated over 20 years to perfecting the art of business transformation through leadership.
We are a “boutique service company” that goes beyond traditional business consulting, coaching and training. Our focus is on igniting and creating viral leadership transformation, putting people at the center, leveraging their business knowledge and using the multiplier effect of AI.
We enable you to collectively regain the power to act, fully embracing the new norm of complexity and uncertainty — and to succeed, both in business and on a human level.
Our conviction about transformation
With over 20 years of practicing both individual and collective change, Paule Boffa-Comby has developed a new art of effective transformation at scale based on three distinctive convictions.
Behavior change is anchored by the business results achieved
Leadership transformation is not an end in itself; it is a means for your business and your people to thrive. Therefore, your business challenges are identified at the start of the journey and integrated from day one. By measuring the business impact of the new behaviors experienced, these changes become ingrained in the individual and over time in the teams and the business as a whole.
Transformation occurs through ripple effect
Transformation occurs most effectively and sustainably when you rely on individuals within your organization who possess an innate sense of the expected mindset and the ability to inspire those around them. These Change Activators are the first to be engaged in a tailor-made collective transformation process and are supported to amplify their viral power towards others through their action. This is what we call viral transformation.
Sustainability and scale come with human dynamic and AI
Maintaining a vibrant, newly instilled mindset at all levels of your organization requires equipping your teams, developing their expertise, and effectively transferring ownership to them to achieve truly lasting change. Our licensed C⁵-Diag™ and AI create a fantastic multiplier effect to support your team in this human-centric approach as well as our “go-viral” methodology.
These are reflected in our ReThink & Lead logo: the symbol of a ripple effect — the impact of an action that diffuses throughout your organization.
By your side
Whether you’re looking for a global, subsidiary or large team transformation, whether you already have a well-established leadership culture that you want to enrich or pivot, we have developed result-proven tools and models tailored to your needs.
We customize each viral transformation program based on your expected outcomes and collaboratively define success KPIs with you, considering both business results and behavior changes.
The tools we use (C⁵-Diag™, Pulse) can be fully customized to align with your culture (leadership framework, wording) and integrated into your HR systems.
Everything we do is designed to be transferred to your teams (HR, internal trainers) to empower you to take ownership of your newly instilled mindset, ensuring it remains vibrant at all levels of your organization and continues to deliver business value in the long run.
Our people, our beliefs, our values
We are a diverse team of practitioners and transformation experts driven by the same belief that your people can solve any issue, capture any opportunity — providing they have the right conversation, with the right mindset, and can think and work beyond silos.
This brings a particular tone to our interventions.
Co-responsibility & Transmission
Each of the stakeholders in the process is considered as a responsible actor, participating in the achievement of the set objectives. We approach all our interventions in a spirit of transmission and empowerment.
Sustainable & Responsible Performance
We foster sustainable and responsible performance. Every intervention responds to a request, aims at an objective and is formalized in an explicit and realistic contract.
Trust & Respect
Without trust, the coaching relationship cannot achieve the expected results. Listening, confidentiality and respect of the person, their ecosystem, their stakes & values, are our fundamentals and guide us in our interventions.
Permanent Research & Innovation
ReThink & Lead continuously invests in research & innovation to address the needs and challenges of today’s leaders and organizations.
We are committed to respecting — and ensuring the respect of — the deontological code and the ethics of our profession.